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Volkswagen Audi Group News January

The Volkswagen Audi Group (VAG) roared into January 2024 with its engine humming on all cylinders, particularly its electric ones. This month has been a whirlwind of news for the automotive giant, highlighting its aggressive push towards battery-powered vehicles and its strategic manoeuvring in a fiercely competitive landscape.

Audi Sales Surge

Audi A9 E-Tron Luxury Sedan

The headline news belongs to Audi, the Group’s luxury brand. Despite global economic uncertainties, Audi delivered a stellar performance in 2023, recording a 17% increase in sales compared to the previous year. With 1.9 million cars delivered, the iconic brand saw strong growth in key markets like Europe, the USA and China.

Even more impressive is that this stellar performance occurred without a significant contribution from electric vehicles (EVs), which currently only represent 9% of its total sales. However, Audi CEO Gernot Dollner assures us that a fourth e-model series is set to launch in March, signaling the brand’s commitment to electrifying its future.

AI Arms Race Heats Up

The Consumer Electronics Show (CES) in January showcased the intensifying battle for AI supremacy in the automotive industry. Traditional players like VW and Toyota joined the fray, presenting their advancements in areas like autonomous driving and voice interaction.

VW particularly impressed with its “ID. Buzz” concept vehicle, a self-driving electric van brimming with futuristic features. This push towards AI integration highlights the Group’s understanding that the future of cars lies not just in electrification, but also in intelligent functionalities that redefine the driving experience.

Challenges and Opportunities

Audi A6 E-Tron Avant

Despite the positive momentum, VAG navigates a complex landscape. Analyst consensus still leans towards a “Sell” rating for the company, citing concerns about global economic headwinds and increasing competition from established and emerging EV players. Additionally, the chip shortage continues to be a thorn in the side of production, potentially hampering growth.

However, VAG’s strengths shouldn’t be underestimated. Its established presence in major markets and strategic partnerships, offer a solid foundation for future success. Additionally, the Group is actively exploring new revenue streams beyond car sales, like software-as-a-service (SaaS) offerings for its connected vehicles. This focus on diversification may prove crucial in mitigating risks and unlocking new growth opportunities.

Looking Ahead

Audi Q8 E-Tron

As the first month of 2024 comes to a close, the Volkswagen Audi Group stands at a crossroads. On one hand, it has achieved impressive sales figures and strategic partnerships, demonstrating its commitment to a greener future.

On the other hand, it faces economic uncertainties and fierce competition. The coming months will be crucial for VAG to capitalise on its strengths, navigate challenges and solidify its position as a leader in the rapidly evolving automotive landscape.

With its foot on the electric accelerator and its eyes fixed on the AI horizon, the Volkswagen Audi Group promises to be a key player in shaping the future of mobility. This January has been a clear indication that the ride will be anything but boring.

Service and Repair

Volksmaster Oldham

As a leading VAG car servicing and repair provider, we’re committed to keeping your VAG vehicle in top condition. We use the latest diagnostic tools and equipment to identify and repair any issues your car may have. We also offer a wide range of maintenance services, including oil changes, brake repairs, wheel alignment, tyre rotations etc.

Stay Informed

The VAG is always innovating, so we encourage you to stay up-to-date with the latest news by following us on social media (Instagram, Facebook) or by exploring our website.

Volksmaster are passionate about Volkswagen Audi Group vehicles, and we’re here to help you get the most out of yours. Whether you’re looking for new car information, service and repair needs, or simply want to connect with other VAG enthusiasts, we’re here for you.

You can book your vehicle in to one of our 4 branches by using the simple form below or give us a call at Oldham 0161 624 5060, Heywood on 01706 622633, Bury 0161 761 3030 and our Oldham Van Centre 0161 628 5270.

We also offer a highly convenient Collect & Return service or a Courtesy Car to ensure your routine is disrupted as little as possible while your vehicle is serviced, repaired or undergoes an MOT.

Arranging Your Service

Drop your car off
Simply drop your car off with us between 8am and 10am and in most cases your vehicle will be ready for collection the same day between 3.30 and 5.30. Outside these hours you are welcome to park.

Wait with your car
Most alloy wheel repair work can be done while you wait. If this is your preference we have a superb waiting area equipped with free hot and cold drinks and a interesting viewing area where you can watch our trained technicians working on your vehicle.

Courtesy car
If your vehicle needs to stay with us for 1 day or longer then you are able to pre-book one of our courtesy vehicles to keep you mobile.

Pick up / drop off
The ultimate hassle free solution; one of our drivers will arrange to collect your vehicle from your home or place of work at a pre-arranged time and then return your vehicle when the work is complete. Our service advisors will contact you when the vehicle arrives on site during the day to discuss the progress of the work and then advise you of the time you can expect your vehicle back. Contact our service advisors for more details.

Book In Your Service or Repair

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